Sony trying to push out iTunes?

It seems to me that Sony wants to team up with others to push out iTunes down the road. They say that iTunes is the part of the problem, but I don't understand how that is. Doesn't anyone know how to record music from iTunes to a external source. Then it's DRM-free and can be put on what ever you want. Or do like I do and buy DVDs or CDs, then rip them to iTunes.